12 SEO Title Secrets to Improve Click-Through Rates

12 SEO Title Secrets to Improve Click-Through Rates

Writing an SEO title may seem like one more thing on your ‘blog post writing to-do list’ but it’s necessary for a strong article. Both for SEO purposes and for your readers.

As a writer, you know how freaking hard blogging is. Seriously, anyone who says otherwise is selling something. (Although this is a quote from the Princess Bride, it’s only too true in the blogging world.) With writing, website maintenance, affiliate marketing, SEO, and more to do everyday, keeping up is difficult.

Today I’m sharing 12 secrets to get perfect search engine optimized blog post titles every time!

But First, Why are SEO Titles so Important?

  • The title is the first part of any page, blog post, or website anyone sees when they’re searching online.
  • It’s often the deciding factor to someone clicking on your link.
  • The title tag is an influential ranking factor for Google’s search results.
SEO Titles Graphic - Handwritten quote in a notebook held open on a person's legs

Tip 1: Don’t Write the Title First

Blog posts change and develop throughout the writing and editing process. As a writer, you know an excellent article takes a dozen steps (or more) to perfect. The SEO title may only be one of those steps but it is imperative.

Over the years, I’ve learned it’s easier to summarize the post’s content into a single click worthy sentence after I write out the entire article. Instead of trying to come up with the perfect title in the beginning.

Tip 2: Keyword Research

Keywords are foundational to SEO and they play a significant role in your post’s title.

Good articles start with researching long tail keywords for the topic. Keyword research doesn’t need to take long, especially if you use tools like ubersuggest.

Tip 3: Look for SEO Title Trends

The initial step to any good article is research, research, research. You need to research the topic, the keywords, your niche’s trends, etc…

When you’re researching, take note of the title trends. What keywords do they use? Where are they using them? What buzzwords do they use? Keep these trends in mind when you’re titling your piece.

Tip 4: Ask Questions

One of my favorite quotes is, “The quality of your life is a direct reflection of the quality of the questions you are asking yourself.” – Tony Robbins


  • Who is the article (or page) for?
  • Why should they read it?
  • What are they looking for?
  • What do they want to find?
  • How can this article solve their problems?
  • What title will entice them to read this article?
  • Etc…
SEO Titles Quote Graphic - Text of a Tony Robbins Quote on a picture of fire

Tip 5: Use Google Search Console

Applying the scientific method to business enables you to make calculated advances with your content marketing. I.e. You have a hypothesis: ‘If I write this piece of content about this subject, then I will attract the right people to my site and those people will buy my product.’

Good scientists test their hypothesis to collect data, you need to do this too. Then, you’ll be able to see the accuracy of your hypothesis and if it needs to be changed to match the data. One of the best tools to see what keywords are working for your website is Google Search Console.

Google Search Console tells you where your articles are ranking in searches, what keywords you’re ranking for. The click-through rate for your articles, and more! Seriously, if you’re not taking advantage of this information, you’re missing out on incredible results and profits.

Tip 6: Write 15-20 Titles for Every Page

This is hands down my favorite tip for writing blog post titles. If you don’t take anything else away from this post, at least remember this.

I’m 100% serious about writing out 15-20 titles. It’s difficult to come up with that many titles, but trust me, you will definitely come up with some excellent ones in the process. And, you might come up with a few blog post ideas while you’re brainstorming.

Tip 7: Use the Right SEO Title Type

There are a dozen title types you could use for each article. But picking the perfect one can be tricky. You need to be mindful of the page topic, the page’s audience, and the keywords you’re targeting.

20 Title Types to Get you Started:

  1. The ‘How to’ Title
    1. How to Start a Lifestyle Blog, Today!
  2. The Guide
    1. The Only Guide You Need to Start a  Blog in 2019
  3. The Numbered Title
    1. 12 Ways to Rethink Defining Your Blog’s Mission Statement
  4. The Checklist
    1. The Ultimate Morning Routine Checklist + FREE Printable
  5. The Question
    1. New Year’s Resolutions in June?
  6. The Steps
    1. 7 Steps to Be Your Most Productive Self
  7. The Where, What, Why
    1. What is Search Engine Optimization?
  8. The Secret
    1. What no one tells you about x
    2. Mistake and Solution
  9. The Ultimate or Everything
    1. The Ultimate Rebranding Checklist + Free Printable
  10. The Improvement
    1. Get better at x
  11. The Myth
    1. Stop doing this
    2. Myths you believe about x
  12. The Comparison
    1. X vs. X
  13. The Simple
    1. 7 Simple Steps to Make Your Mornings Easier
  14. The Hate
    1. 7 Things I Hate About Being a Morning Person (What No One Tells You About Waking Up Early)
  15. Stir up emotions
    1. Things people hate about x
  16. The Creative
    1. 2017 Gave Me a Lot
  17. The Best
    1. 7 Tips to Make 2018 Your Best Year yet!
  18. The Ease
    1. “The Easiest Way to Do X”
  19. The Scientific
    1. Science-Backed Productivity Hacks
  20. The Lesson
    1. What I Learned from X
An open notebook with colorful letters and a quote about life.

Tip 8: Use Buzzwords or Power Words in Your SEO Titles

We covered a few buzzwords in the section on title types. Buzzwords and power words stir up emotions and curiosity. They entice the reader to want to learn more. Using them in your titles can drastically improve click-through rates.

Words like:

  • Ultimate
  • Best
  • Empowering
  • Surprising
  • Effective
  • Scary
  • Truth
  • Revolutionary
  • Free
  • Unheard of
  • Reliable
  • Freebie
  • Lies you believe
  • Conquer
  • Eye-Opening
  • Right now

Tip 9: The Length of Your SEO Titles Matters

Over the years, I’ve read countless articles regarding various aspects of blog management. One thing many articles have agreed on is Search Engines prefer shorter titles.

But you don’t want them to be too short. 11 words and around 50-60 characters is a good maximum for any SEO title.

Tip 10: Word Order Matters

This matters from both an SEO and a reader standpoint. If your target keyword is too close to the SEO title’s end, then no one’s going to know what the article topic is. Try to put the keyphrase as close to the beginning as you can.

Tip 11: Use Numbers and Brackets In Your SEO Titles

Humans are naturally curious creatures. Therefore, if you use numbers and brackets in your titles, you pique the curiosity of people and they’ll click on your link.

There’s a reason so many articles use titles like: ‘7 Reasons You Aren’t Living Life to Your Fullest Potential.’ Or, ‘The Ultimate Solution to Your Businesses Marketing Struggles (+ FREE PDF).’

Full coffee cup sitting on a desk

Tip 12: Be Different

Now, you want to follow trends (you know they’re trending for a reason.) But, if your content (and titles) match what everyone else is doing, then what’s the point of producing content? You need to know why you’re different and use those differences to your advantage.

Go above and beyond what others in your industry are doing. Remember, quality is superior to quantity. Your Google search ranking can be affected by a hundred things. But at the end of the day, if you’re only writing for the programs Google runs, you’re missing out on your leading asset: Your audience.

You write articles and pages for humans to read and get information off of. Yes you want to write them in a way that Google will see them and notice that they deserve to be ranked high, but you need to write for humans, first.

Therefore, your tiles need to entice humans to click on them and read them.

Wrapping things up

In conclusion, if you want to produce quality SEO titles for your incredible articles, you need to keep these tips in mind:

  1. Don’t write the title first
  2. Do in depth keyword research
  3. Look for trends in your niche
  4. Question yourself
  5. Use Google Search Console
  6. Write 15-20 SEO titles for every article and page
  7. Use the right type of title for your content
  8. Use Buzzwords or Power words
  9. Make sure your title is the proper length
  10. Don’t forget about the order of your words
  11. Embellish your title with numbers and brackets
  12. Stand out from the competition

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