Mission Statements are a prevalent theme in any article about starting a blog. However, they can be daunting to the beginner blogger. That’s why today I’m sharing 12 Tips to Help You Define your Mission Statement.
These ‘Tips’ are different steps to help you discover what your blog stands for and where you want to take it in the future. When you understand those things, defining your mission statement becomes effortless.
Mission statements are essential because they motivate you and your audience to change the world!
1. Your One Word
I’ve mentioned ‘your one word’ on here countless times. I believe in the power defining your life with one word can bring. This word isn’t one that you use to define yourself, it’s a word that embodies you. The journey to finding your word is paved with self-discovery. (I really need to write a whole article about this idea…)
To find your one word, review the books, movies, and people that you love. What themes tie those things together?
‘Inspire’ is my word.
What is your one word?
2. What Niche Does Your Blog Fall Into?
You can effortlessly define your mission statement when you know your blog’s niche.
Okay, I know that most bloggers hate the word ‘niche’ because it constricts. But, knowing your niche tells you your audience, your competition, and how you can improve your blog. So, take some time and figure out what niche your blog falls into! Also, having a niche for your blog doesn’t have to be constricting. It is your blog. You can write whatever you want.
Daring to Inspire is a blog about making money / small business advice / how to start a blog / websites. (I’m still struggling in the ‘defining my niche’ part of blogging.) If I had to define it, I would say I blog about tactics to grow small businesses (primarily blogs) through content creation, social media marketing, and search engine marketing.
What niche does your blog fall into? Who are your competitors?
3. What Goals do You Have for Your Blog?
Where do you want your blog to be in a year? In 5 years? In 10 Years? What goals will take you to those destinations?
Having clarity about your goals and how to achieve them helps you define the message you need to reach them. This clear message also simplifies your goals for your audience.
4. What Differentiates Your Blog from Others in Your Niche?
Millions of blogs exist on the internet, but there’s only one of your blog. Defining your blog’s differences helps your message become clearer. Differences grab people’s attention and entice them to read your content.
5. What Problems do You Solve?
Understanding the problems you solve for people will help you define the mission you stand behind.
Your mission has to be something that you believe in with your whole being. If you don’t believe in yourself and what you’re doing, who else will?
6. How Did You Learn About Your Blog’s Topics?
What experience do you have that’s prepared you for the blog that you’re writing? Did you grow up inventing meals for your entire family? Did you spend your teenage years reading every marketing book you could get your hands on?
How did your childhood, teenage years, and adult years form you into the person you are today? Do they influence what you write about and how you write?
Take the time to tell your story and learn what prepared you to do what you’re doing.
7. How Are You Changing the World?
The funny thing about life is that ‘the people who are crazy enough to think that they can change the world are often the ones who do.’
You have to believe that you can change the world. Your blog isn’t just something that you do in your free time. Your words can start a revolution.
How are you changing the world today?
8. What is Your Blog’s Founding Story?
Why did you start your blog? Did you wake up one day and decide that you were just gonna start a blog that day? Did you spend months or years thinking about the idea and planning how you made it a reality?
Every business and blog has a story. Things don’t come into existence without stories. Yours is worth telling. You need to tell it to yourself to discover why you’re doing what you’re doing and how you’re changing the world.
9. What are Your Core Values?
Define the values that you hold dear. Does society drive you crazy because it has different values then you do? Think about those values, write them down, hold them dear to you. They define you and your blog.
My core values are inspiration, believing in yourself, and hard work.
What are yours?
10. What Motivates You to Write Blog Posts?
If you’ve ever sat down to write anything then you know that inspiration is sporadic and random. If you don’t have consistent motivation or discipline to write, then you won’t.
I write blog posts because I believe that the wisdom I’ve gained over my lifetime will help you take your blog or business to the next level and I can’t live another day without sharing it.
Why do you write blog posts?
11. Who is Your Ideal Audience?
What are their core values? Do they align with yours? How do they dress? What is their favorite color? What do they hate about the world that they live in or the life that they’re leading?
When you understand your audience, you know exactly how to help them achieve their dreams.
12. What is Your Vision for Your Blog’s Future?
Everyone dreams about their future. No matter how unrealistic it is. Take the time to draft them and see where you want to be in a year, five years and ten years. Then, determine the path you will take to achieve them.
What mission will motivate you to never give up as you work towards those incredible goals?
Things to Remember When as You’re Brainstorming:
Brainstorming (who invented that word??? It’s so weird) your mission statement can be a long process. It’s not easy to analyze the things that define you and what inspired you to start your blog. Here are a couple of things to keep in mind during the process:
Change is Okay
Your mission statement will probably evolve over time and that is totally okay. Don’t let the changes scare you. No one ever stays the same forever. We’re all constantly growing and evolving as people. Your blog and mission statement will reflect how you’re growing.
Determining your blog’s mission statement requires copious patience. This process will be long. Embrace it. Life is about the journey, not the destination.
Rebranding to match your Mission Statement
As you develop your mission statement, you may realize that your current brand doesn’t fit with your blog’s new direction. If that happens, then rebranding your blog is the best decision.
Rebranding can be a daunting task but it doesn’t have to be. A successful rebrand will not only revamp the layout of your blog, it will also bring in new viewers. And it will grow your community because your mission is their mission too!
To read more about rebranding, check out The Ultimate Rebranding Checklist.
To define your blog’s mission statement, you need to look deep into your being and learn who you are, what you stand for, and where you want to go in the future.
Asking yourself questions simplifies this process.
What is Your Word?
What is Your Blogging Niche?
Do You Have Goals For Your Blog?
What Differentiates Your Blog From Others?
What Problems do You Solve?
How Did you Learn about Your Blog’s Topics?
How Are You Changing the World?
What is your Blog’s, Founding Story?
Do You Have Core Values?
What Motivates You to Write Blog Posts?
Where Do You See Your Blog in the Future?
Take the time to answer these questions and get to know yourself even better.
Remember, information is useless unless you apply it to your life. Feel free to leave your answers in the comments below! I’d love to get to know more about you and your blog!
Soli Deo Gloria Heather