The Ultimate Rebranding Checklist + Free Printable

The Ultimate Rebranding Checklist + Free Printable

On April 27, 2018, I launched my rebranded blog ‘Daring to Inspire.’ The process of curating my rebranding strategy started almost a year before that. From the day I launched my blog “Heather’s Ambitions” I knew I was going to rebrand and had already started working towards that goal.

By March of 2018, Everything was Starting to Fall into Place.

  • I had learned that “Inspire” is my word.
  • Brainstormed the name of my blog “Daring to Inspire”
  • Rented a P.O. Box
  • Bought my domain and hosting
  • And, I’d started the process of designing my new website and writing blog posts.

But, all of this took months of searching inside of myself and planning. I definitely learned that the rebranding process was one of the longest, hardest, and most rewarding things I’ve ever done.

Today, I’m honored to share with you all the steps that you need to take to rebrand your blog or website. At the end of this post, there will be a free printable checklist to make your rebranding process way easier than mine was!

a stack of books sitting on a desk.

1. Why are you Rebranding?

The first step to any successful change is having a reason for doing it.

Why are you rebranding your blog or website? Do a brain dump to help you define why you’re going to start this long and arduous process.

I rebranded because I learned who I really am and what I want to do with my life. After months of soul-searching, I realized that the brand I had built around “Heather’s Ambitions” didn’t fit with who I am and what I want to do with my life.


2. Launch Date

If you’re anything like me, then if you don’t give yourself deadlines, you never get anything done. I promise that picking a prospective launch date will motivate you to finish the process of rebranding on time.

Right now, pick an ideal date that you want to launch your new website on. The day can have some sort of meaning for you, or it can just be the day you launch your new brand.

I relaunched on April 27, the only significance that day held was that it was the closest Friday to my birthday.  I thought it would be pretty cool to celebrate the anniversary of my birth and the anniversary of the birth of Daring to Inspire around the same time.

A blogger's desk, it's covered in books and decor. Her rebranded blog is displayed on her laptop

3. Plan Out What You Need To Do

Planning is the backbone that any successful venture rests on. If you don’t know what steps it’s going to take you to get somewhere, it’s going to take you a long time to get there. Remember, building a brand is like climbing a mountain, you can only go one step at a time. And, eventually, you’ll forget all the tough boulders you had to climb around when you take in the incredible view at the top.

Since you already know what day you want to launch your new brand on, you need to work backward from that day and set mini-deadlines for these things:

  • Website name (if you don’t have one already)
  • Mission Statement
  • Fonts and colors
  • Planning out Who Your Ideal Audience is
  • Topics that the Blog Covers
  • A Content Plan for the First Few Months
  • Graphic Design Templates for Social Media, Email List, and Your Website.
  • A List of Short Tail Keywords that You Want to Target for SEO
  • Setting up Your Email List
  • Finishing the First Post

Once you have these steps planned out, the process of rebranding becomes a lot simpler.


4. The Vision for Your New Brand

Once you understand why you’re rebranding and have a plan in place, it’s time to cultivate your vision for your new brand.

Your brand vision consists of:

  • What you want your new brand to feel like.
  • What Emotions you want your audience to feel when they see your brand.
  • The name of your new blog.
  • The colors and fonts of the brand
Notebook that says "Peace will win fear will lose." A laptop that shows a blog that just finished the rebranding process is in the background.

5. Ideal Audience

Cultivating a vision of your ideal audience will help you decide everything about your brand. You’ll know what attracts them, what topics they’ll be interested in. Their strengths and their weaknesses. Once you understand these things, you can create a successful blog or website!


6. Topics For Blog

Once you have the vision for your site, your ideal audience, and your deadlines for finishing everything, it’s time to brainstorm the topics that your blog will cover!

This step should be pretty easy since you already know what your mission is and what your audience struggles with. All you need to do is brainstorm topics that mesh those two things together.


7. Content Plan

Once you have the topics for your blog, it’s time to plan out your content for your blog!

Whenever you plan out something several months ahead of time, you need to always be ready for those plans to change. This content plan is more of an idea and a dream. If I’ve learned one thing from content plans it’s that sometimes plans change because your brand evolves over time. You learn what people like to read and what you like to create and how you like to create it and that’s totally okay.

The first step to a useful content plan is brainstorming a list of potential blog posts. I keep several lists of different blog post topics in Google Docs. As I’m reading other people’s blog posts or just scrolling on Pinterest or Facebook, I keep track of any blog post ideas that I have in them.

I would highly recommend doing several series of posts on your blog. That way, you create content that links together and will keep people reading your content even longer and provide them with even more wisdom that they can invest into their own lives and businesses.


8. Graphic Design

Designing graphics for social media, eBooks, my email list, logo, and every other graphic element of my brand has been a delightful process and my nerdy side really shines as I do it.

Trust me, pre-designing templates for your social media, eBooks, Logo, etc., will make your life a lot easier when you want to recreate similar images in the future.

The graphic design elements for your rebrand that you need to worry about right now, are:

  • Your fonts and colors
  • Logo
  • Instagram quotes
  • Pinterest Graphics
  • Instagram Story announcements
  • Facebook Featured Images
  • Featured Images for Blog Posts
  • Covers for workbooks and/or checklists that you make in the future
  • And Your email list banner

If you know how you want these things to look, you can batch create them in a matter of minutes as you need them in the future.


9.  Website Design

Now comes one of the most gratifying parts of rebranding your blog or website: Designing the new website.

Okay, this may not be your favorite part if you’re not a big nerd like me, but it is captivating to watch everything begin to fall into place in the design of the website. And, since you already know who your ideal audience is, what the colors and fonts of your brand are, the topics your blog will cover, and what you want your graphic design to look like, this step will go very smoothly!


10. Keyword List

Compiling a list of short-tail and long-tail Search Engine Optimized Keywords that you want to target on your blog will boost the engagement of your blog posts.

SEO is one of the most crucial parts to gaining traction on your blog. You want people to find you because you are helping them solve problems that they have. When you include amazing keywords that people are searching for in your blog posts, more and more people will find your blog every day!

Bright yellow flower standing in front of dark green plants.

11. Privacy Policy, Terms of Service, etc…

Making sure that you have all the legal parts of your blog done ahead of time will save you a million headaches down the road. Jackie from Jade and Oak is my favorite blogger to go to for learning what steps I need to take to make my blog legal.


12. Email List Prep

Next to SEO, your email list is your most vital resource for growing your blog. Curating the design of your emails and such ahead of time will help you have an even more successful launch of your new and improved rebranded blog or website!


If you want to get a FREE printable worksheet that has all the steps that you need to take to have a successful rebranding experience. (And, get signed up to received weekly inspiration and blogging tips as well as becoming one of the first to know about new blog posts and things coming to Daring to Inspire.) Sign up on the form below and you’ll get the worksheet in your email inbox immediately and join the Daring Nation today!


Have you ever rebranded your blog or website? Why did you do it? What is one lesson you learned from it?

If you’re rebranding your blog or website right now, what step are you on? What has been the hardest step to get through? Why? Share your thoughts in the comments below and encourage one another as we go on this journey of curating communities together!

Soli Deo Gloria,


P.S. If you loved this post, you should share it on Facebook and Twitter. And, Pin it to Pinterest to spread these tips even farther!

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